Domain 5

This is the last domain or process before we came out with our beta concept. Domain 5 is the consumer acceptance. We had called back some of our respondents that had been participating in our consumer study before to participating in our consumer acceptance interview. This interview is different from the consumer study which had been done in group as consumer acceptance interview is done one by one. The purpose of this domain was to see the reaction and opinion from the respondents toward our 5 concepts whether they like or not and willing to purchase it. We had 5 respondents been interviewed with minimum of 30 minutes and maximum of more than 1 hour duration of interview session. The respondents was showed with our 5 concepts in details one by one individually and then been asked several questions to know their opinion and thoughts about the concepts truthfully.

Most of them find the concept showed to them was very innovative and convenient for them which is important for instant noodles product. The respond that we get from the respondents was very good with majority of them like our 5 concepts and had tough time to choose the one they liked the most as they said all of them was very good concepts. The two top concept been choose by the respondents was pour over and dry and soup. This was based on the ranking given to them.