Domain 3

This is the best domain so far me because this is where our creativity explode in our mind and ready shape it out into reality. Domain 3 is the ideation process whereby we create an idea of concept for our instant noodles based on the respond given by the respondent that we get from our market and consumer study. From that we have to first create 10 concepts and then after presentation of the 10 concepts we have to come out with 5 concepts and this is how the process flow. The 10 concepts was sizzling cheese Hawaiian chicken, YM handmade noodle, YM I fu Mie, black garlic soup pan mee noodles, dry and soup chicken noodle, YM goreng sambal, YM spicy beef, YM u.s.a, crazy noodle and YM mee goreng salted egg. Each of the idea was based on the feedback and analysis of market study and consumer study. After several discussion and brainstorming of idea thus this 10 idea of alpha concepts come out. Since the comments that we got after the presentation was the 10 concepts that we had was much more like a recipe name rather than concepts and based on the voted given to our 10 concepts by our other groups thus we do some improvement and modification on the concepts before short list it into 5 concepts.

Although, the 10 alpha concepts that we had have attractive flavours  but there are lack of innovation in term of packaging and noodle itself. The concepts that did not have the vote for the best five concepts were removed but some of the criteria are still being used to combine with other concepts to enhanced and improve it more. The five alpha concepts were chosen based on the vote given to the concepts and been modified to improve it. The five chosen alpha concepts that been rename was Pour Over, Sizzling, Cup noodle, Dry and Soup and Cook Together.

The reason why the five concepts were chosen was because of the vote given and discussion on the concepts. The concepts chosen have certain criteria which are have big portion of the noodles, innovation of cooking method, innovation of packaging and variety of flavours. It also the combination of the 10 alpha concepts that been compress into five alpha concepts thus remain most of the feedback and suggestion received from the consumer study.