Domain 2

I will explain about domain 2 in our final year project. In domain 2 is the consumer study which we will interview random respondents  in a group with minimum of 5 and maximum of 10 in a group per session. There are several types of question that been asked to the respondents which are symbolic study question, purchasing behaviour and eating pattern. From this types of question that been asked to them, they will discuss it among themselves whether they agreed on each other or have different opinion themselves. Our responsibility was just to guide them and help them to give their opinion. One session can last minimum of 15 minutes to 1 hour depends on the size of the group itself. The respondents that we get was very helpful and energetic as they really speak out from their mind and give us their truthful opinion.

sample of interview questions

The results was then analysed and related back to our market study as market study is only an open ended questions thus did not allowed us to get more in depth answers while by doing consumer study it help us develop the results that we get from market study to understand it more behind the reason that why they choose the answer in the market study. Overall, we are satisfied with the opinion given by the respondents and we can identified some pattern that can be related back to market study. This also was an enjoyed activity although it is our assignment as we learned to handled people and communicate with them in proper manners.